Ben & Jerry’s co-founder Greenfield Speaks April 17

Jerry Greenfield

UWM’s Distinguished Lecture Series (DLS) features Jerry Greenfield, co-founder of Ben & Jerry’s Ice Cream, in “An Evening of Social Responsibility, Radical Business Philosophy and Free Ice Cream” on Tuesday, April 17, at 7 p.m. in the Union Wisconsin Room.

In 1978, after taking a $5 correspondence course on ice-cream making, Greenfield and his longtime friend Ben Cohen opened Ben and Jerry’s Ice Cream Scoop Shop in an old gas station in Burlington, Vt.

In the 30+ years since, they have opened more than 200 franchises and turned their venture into a $300 million ice-cream empire, while making social responsibility and creative management core values of their business.

Greenfield’s presentation focuses on America’s entrepreneurial spirit, the promises and pitfalls of “values-led” businesses, and the growing international influence of the socially conscious corporation.

A sign language interpreter will be provided. A reception and book signing will follow the lecture. FREE ICE CREAM WILL BE SERVED.

Advance tickets are $5/UWM students; $8/non-UWM students; $10/faculty, staff and alumni; and $12/general public. Tickets may be purchased at the UWM Bookstore or by calling 414-229-4201 or 1-800-662-5668.

Tickets at the door are $8/all students with ID; $12 faculty, staff and alumni; and $14 general public.