Enrollment Management Update, Feb. 28, 2014

Marketing:

  • A new segmentation strategy to target prospective undergraduate students is tailoring information to specific audiences such as parents, out-of-state students, and veterans.
  • UWM television spots ran during the Super Bowl, Olympics and high school basketball games.

Enrollment management:

  • New freshman enrollment is up 3.45% this spring, due largely to an 8% increase in yield (admits that enrolled) over last spring.
  • The campus enrollment management plan for undergraduate recruitment is in the final planning stage. Future plans include the comprehensive addition of other enrollment areas, such as flex/online, graduate, and international.
  • Four new out-of-state undergraduate recruiters have been hired. One lives in Chicago and will intensify recruitment in IL, one lives in MN and will focus efforts there. Expanded markets include St. Louis, the East coast, (D.C., NY, MA, FL) and southwest, (TX, CA, AZ). This spring, OUA will be participating in 38 out-of-state college fairs.
  • More than 800 students and guests visited campus Friday, February 28, for the first GO MILWAUKEE event. All schools/colleges that recruit undergraduate students were instrumental in planning the event and participated by providing tours of their schools/colleges and highlighting key academic information, faculty and the student experience.

Academic Affairs:

  • A comparison of undergraduate recruitment resources within the schools/colleges revealed most have their own recruiters or are hiring recruitment staff.
  • The new “buddy system” was launched last month to strengthen the communication lines between the schools/colleges and the Office of Undergraduate Admissions and allows for school/college staff to meet with an OUA liaison/recruiter to exchange information and collaborate on undergraduate recruitment initiatives involving admission processes, two-year campuses, high schools, and community organizations.

Alumni:

  • “Refer a Panther” has launched through the Alumni Association’s Ambassador effort. 180 “Panther Coupons” that waive undergraduate application fees were provided to the deans, and 150 to admissions advisers.

Task force Chair reports:

  • Planning and meetings have begun among a campus-wide cross-section of representatives. There are 10 enrollment-related task forces from multiple units of campus, including all schools/colleges. A full listing of the groups is located here: http://www5.uwm.edu/news/2014/02/14/chancellors-council-on-enrollment-management/. The goal of this teamwork is to improve collaboration, systems, and processes campus-wide, which will lead to enrollment increases.