Sendik’s and UWM partner to bring nutritional info to shoppers

sendiks_jSendik’s Food Markets and UWM’s Nutritional Sciences Program are launching a partnership that will provide shoppers with nutritional facts on selected deli items. Registered dietitians at UWM will provide the analyses using software donated by the local grocer. Deli items that feature special green checkmark signage will be packaged with a scannable code that links to full nutritional date on Sendik’s website.

“This local partnership is part of our continuing effort to accommodate our guests in making informed nutritional decisions,” said Ted Balistreri, family co-owner of Sendik’s. “It’s important to us that our guests have the proper information to make the best choices for their families.”

sendiks_j2“At UWM, part of our mission is promoting the health and wellness of the community,” said Chukuka S. Enwemeka, UWM Distinguished Professor and dean, College of Health Sciences (CHS). “This collaboration also provides access to a real-world food retail environment for our Nutritional Sciences students.”

As part of the partnership, Sendik’s is establishing the Sendik’s Nutritional Sciences Scholarship Fund and providing the Nutritional Sciences Program with access to food labeling and nutrient analysis software for Sendik’s projects and student instruction. Customers of the family-owned grocer will find the nutritional information beginning Wednesday, April 9, in each of Sendik’s 11 area locations.

UWM’s Nutritional Sciences Program is housed in CHS. The departments of Biomedical Sciences and Kinesiology offer the Bachelor of Science in Nutritional Sciences as a four-year curriculum. A minor in Nutritional Sciences also is available.

The Nutritional Sciences Program is designed to provide students with a strong foundation in biological, physical and social sciences in order to understand the relationships among food, nutrients, eating behavior and human health. Registered Dietitian Susan Kundrat is the Nutritional Sciences Program director. Registered Dietitian Kit Werner is the Nutritional Sciences clinical director and clinical assistant professor.

About Sendik’s Food Markets: Since 1926, the Balistreri family has been serving the greater Milwaukee community by combining quality food products with exceptional customer service. Their goal is to provide the best grocery shopping experience, period. Currently, Sendik’s operates 11 stores throughout Southeastern Wisconsin, including Elm Grove, Franklin, Germantown, Grafton, Greenfield, Mequon, New Berlin, Wauwatosa, West Bend and Whitefish Bay, and a Sendik’s Fresh2GO store in Bayside. A Hartland location is scheduled to open in 2014. Learn more at sendiksmarket.com.